I was invited for a preview screening of a English remake of a Tamil movie.. The producers wanted to get feedback on the movie before its commercial launch.. So before the movie, i was part of a focus group which focussed on the promotional aspects of the movie.. After the movie 400 people were asked to fill a quantitative questionnaire.
Honestly the less said about the movie the better..
The purpose of this article is more to analyze the method and relevance of the feedback.
The objectives of a movie maybe many, it could be to entertain, provide a message, medium of artistic performance etc etc.. Hence a movie has to be targetted at a specific audience. It is upto the movie makers to decide how to translate the idea from his head to the screen.
the real question is about the usefulness of the feedback..
- Negative Feedback, i really doubt if the producer would be willing to change the product after its complete.
- Selection of respondents. wrong sampling can make the director change his mind on the movie. (if the sample consisted of more people like me, the movie would never be released)
It was a really random experience to be paid for a movie and fill out a questionnaire at the end of the show. It was a bit surreal. I realize now, that a film critic has to suffer a large number of stupid movies and then write about it.
Finance is a safer option!!
1 comment:
I agree :D!!!!! thankgod I didnt go. What a waste of a sunday!
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