Life was beautiful, naïve and innocent.
Profit simply meant Sales less cost,
So simple, so elegant, uncomplicated;
Then along the way came EBITDA,
Life suddenly changed,
Light shone on the ignorant mind,
Then the winds of realization rocked my world,
Life would no longer remain the same.
Profit was no longer a simple concept,
Real value began to emerge, and
With it came WACC, ROCE and ROE.
Thus illuminating the darkness permanently.
