Nothing feels like the joy success, even if it belongs to someone else. Indian politics is all about blatant opportunism and riding on others success. Take the recent example of the Congress using the new national anthem 'Jai Ho' as its campaign song. This post is not a rant on our politicians, its more about how they sense our pulse.
Every Indian was brimming with pride when Rahman picked up his two Oscar. There was a sense of national achievement, albeit half of the people did not know what an Oscar was. The movie struck a chord with the people. The Congress party swiftly connected the dots to capitalize on the popularity. The Congress party on its platform of hope for the aam admi linked itself with the story in the movie of a common man who makes it big. There is a emotional connect in the song and the theme of the Congress party.
On most occasions such political gimmicks have failed miserably, remember the glorious 'India Shining' campaign. The reason for these failures can be attributed to the lack of connection with the average person. Its great that the GDP grows at 9% but how does it translate to his life. If you can make that connection and help the common man relate to your story then your campaign is likely to be successful.
In my humble view, the Congress has pulled a master stroke with the 'Jai Ho' campaign. Time will tell if it translates into votes.
The link to one of the videos - http://www.youtube.com/watch?v=jUZblPEdEd8&feature=related
1 comment:
Well only time will tell wht lies in store for them but m sure Rehman is gonna have a rocking future internationally!
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